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Bhukadd - Case Study
Transforming the on table dining experience with Bhukadd
About Bhukadd
Bhukadd bridges the gap between customers and food vendors, offering a seamless solution to reduce waiting times by 80%. By allowing users to pre-order meals and skip the queue, Bhukadd enhances the dining experience.
Problem Statement
Customer’s Perspective
One of the biggest frustrations for customers is the long waiting time, especially during peak hours at hotels, college canteens etc. This not only leads to dissatisfaction but also results in customers abandoning their plans to eat at certain outlets.
Vendor’s Perspective
Due to the long queues and chaotic environment, many potential customers decide against visiting busy food outlets, limiting the customer base that vendors can serve.
My Responsibility
As the Product designer, I involved my self with understanding user needs, conducting market research, brainstorming and ideating solutions, and designing a user-friendly interface that addresses both customer and vendor pain points. I took the responsibility to ensure that my design process should user-centric and aligned with business goals.
Process Involved
Market Research
Users are seeking a hassle-free ordering experience that allows them to avoid long queues and receive their meals quickly. The Online Food Delivery market in India is projected to reach a revenue of US$350bn by end of 2028.
Competitor Analysis
Dotpe
Offers a QR code-based digital ordering and payment solution. It allows users to access menus and place orders directly from their mobile devices, reducing the need to wait in line.
Solves the problem by offering contactless digital ordering and payment through QR codes, allowing customers to skip the queue and place orders directly from their phones.
Dineout feature by Swiggy and Zomato
Focuses on table reservations and offers discounts for dine-in experiences. It aims to streamline the dining process by allowing users to book tables in advance.
Addresses the issue by enabling users to reserve tables in advance, reducing waiting times at the restaurant. It also provides discounts and offers to enhance the dining experience.
Performing User Research
User research and talking to users is the most important from of product enhancement and provides an essential foundation for design strategy, studying the factors that influence people's behaviour within a specific market or mindset about any particular product help us to make design decision
What do I want to know ?
Understanding the actual user needs.
Is there any other product already solving the same problem or building something similar.
If any particular product or service is catering to the same problem statement, how they are solving it?
Features or loopholes that other market product lacks.
Observation / Insights from Research
Users prioritize platforms that offer quick and efficient ordering without long waits.
Users value detailed menus with customization options and a variety of food choices.
Customer reviews and transparent service information are essential for user trust.
Existing platforms like Dotpe, Dineout, Swiggy, Zomato, Uber Eats, and DoorDash lack comprehensive solutions for in-restaurant queue management.
User Personas
Frustration
Long wait times at college canteens, limited dining options during peak hours.
Goals
Quick and easy meal ordering, ability to skip queues, access to reviews and photos of food.
Frustration
Long lines at popular lunch spots, limited time for lunch breaks, cumbersome payment processes.
Goals
Efficient meal ordering during lunch breaks, hassle-free payment, option for both dine-in and takeaway.
Designing the solution
User Flow
Visual Elements
Fonts
Colors
High Fidelity Screens
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