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Bridge2
Enhancing Bridge2’s Brand Identity and Digital Presence
About Bridge2
Bridge2 provides consulting services for strategic market entry, innovation scouting, and investment advisory. The company enables clients to make informed decisions about expansion, minimizing risks, and maximizing opportunities. Bridge2 assists clients in identifying emerging trends, forging potential partnerships to drive growth, and building connections with the Indian ecosystem.
Key Goals
Develop a cohesive brand identity that reflects Bridge2's expertise and unique value proposition.
Design a user-friendly and visually appealing website to showcase their consulting services and success stories.
Implement the website using Webflow for seamless user experience and easy content management.
My Work
I was responsible for enhancing Bridge2's brand identity and digital presence through branding, website design, and Webflow development. My work included:
Conducted brand workshops and stakeholder interviews to understand Bridge2's core values and unique selling points.
Developed a cohesive visual brand identity, including a new logo, color scheme, and typography.
Designed a modern, intuitive website layout that highlights Bridge2's services, expertise, and success stories.
Created high-fidelity wireframes and mockups to visualize the new design and gather feedback from stakeholders.
Developed the website on Webflow, ensuring a responsive and seamless user experience across all devices.
Approach
Research
Conducted brand workshops and stakeholder interviews to gather insights into Bridge2's core values and unique selling points.
Analyzed the existing website and market trends to identify opportunities for improvement.
Design Strategy
Developed a cohesive visual brand identity, including a new logo, color scheme, and typography.
Designed a modern, intuitive website layout with a focus on user experience and accessibility.
Created high-fidelity wireframes and mockups for stakeholder feedback and iteration.
Visual Elements
Fonts: Selected Manrope font for a professional and sophisticated feel and readability.
Colors: Chose a color scheme that reflects Bridge2's expertise and trustworthiness, incorporating shades of purple and blue.
The results
The final design included a fully branded and responsive website built on Webflow, featuring a modern layout and intuitive navigation. The new design effectively showcased Bridge2's consulting services, expertise, and success stories, providing a seamless user experience across all devices.
Launch live site
What founder says
Garvitraj's expertise in product design and mastery of no-code technology have been instrumental in transforming our startup's website vision into reality. His innovative approach and attention to detail have greatly enhanced our user experience.
Nemesisa Ujjain, Founder - Bridge2.co
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